HOTEL MARKETING & DIRECT BOOKINGS · DUBAI / UAE
Hotel marketing.Connected from search to stay.
GTC connects your brand, social media, website and guest assistance into a direct booking channel. Consultancy, delivery and ongoing management for Dubai and UAE hotels.
Plan your hotel growth projectTHE OPERATING MODEL
Turn discovery into a guest relationship.
- Search & destination guides
- Brand & social content
- Genuine guest reviews
Content approved by your team
Visit- Agreed sourcePMS / channel managerRates & availability
Your direct channel
Hotel websiteBooking engineBooking confirmedGuest assistance
WhatsAppApproved answersStaff takeover - Confirmed booking
- Completed stay
- Follow-up with permission
Measure the business.
- Booking volume
- Confirmed bookings
- Delivery
- Completed stays
- Economics
- Revenue per completed stayAfter channel costs
Built around your property.
Agree the gaps, deliverables and costs. Launch one guest journey, then improve it together.
Keep control of your accounts. Platform and operating costs may still apply.
- Brand & social management
- Website, SEO & reviews
- Guest assistance & integrations
The practical questions.
Explore the details and delivery guides.
Who creates and approves the content?
We refine your property’s message and visual direction, then prepare original social posts, useful destination content and guest answers from approved material. Your team reviews drafts before publishing at the agreed cadence. Review requests are neutral, without incentives or selecting only satisfied guests. Photography and video production are scoped separately.
Branding, social media and customer growthWill this work with our booking system?
We assess your website, booking engine, PMS and channel manager before proposing an integration. Rates, availability and confirmations must come from the authoritative system. We test freshness, cancellations and failed handoffs; a chat enquiry is never treated as a confirmed reservation.
How we define the authoritative recordHow do staff take over from WhatsApp?
The assistant uses approved answers in agreed languages and routes exceptions to staff. We test pause, takeover and fallback in your actual inbox. Out-of-hours automation and staffed support are separate scopes; human coverage and response expectations are agreed before launch.
How human approval fits an automated workflowHow will we know it is working?
Agree a baseline, attribution and reporting period first. Separate visits and enquiries from confirmed bookings, cancellations and completed stays. Compare revenue retained per completed stay after the respective direct-channel and OTA acquisition costs. Bookings, savings and search rankings are not guaranteed.
How we agree evidence and acceptance criteriaWhat do we own, and what does it cost?
Your domain, social channels and business accounts stay under your control. We agree asset rights, deliverable ownership and licensing, hosting, exports, a runbook and handover. Setup and ongoing management are quoted to scope, including cadence, usage and support. Advertising, payment, booking, messaging, model, hosting and maintenance costs may remain. To start, we need your approved property material, a content approver, permitted system access and booking/channel-cost summaries.
Connect this work with hotel operationsStart with one property.
A focused review. A defined scope. A tailored quote.